On three occasions (1, 2, 3), Craig Rowin asked the Internet for one million dollars. He supposedly got his wish, and tonight a man named Benjamin was going to present him with a check at NY’s UCB Theatre.
It all turned out to be a farce, with Craig lighting the check on fire at the last moment (see my photo above) and revealing casting videos of the “millionaire”.
Really well done. I was fooled until the very end. There was security at the door, a Voss Water chugging contest (“because when you’re a millionaire, regular water tastes like piss”), and fake raffles.
We’re all suckers, and it was awesome.
This was a really well done hoax, and I had a blast falling for it. Well done, Craig Rowin.
This was an amazing hoax. I can’t believe how well it was pulled off. From the announcement through to the show, everybody sold it perfectly. From Craig to the fake millionaire, everybody seemed as believable and sincere as could be. Before tonight, I would’ve said that if this turned out to be a hoax, that would’ve been cheap— but Craig and company handled this the right way.
My favorite part is the media reaction. News media around the WORLD reported this as a fact! Craig Rowin has successfully hoaxed the international media.
Man, even before the internet, I had a pretty low opinion of mass news media. I keep thinking about that Tom Green special with Monica Lewinsky, when the news media speculated that the two were romantically involved and then reported on these “rumors” they’d made up themselves. I think we all need to be reminded sometimes that the bar is so low at some news outlets that you can just tell them an anonymous stranger is giving you a million dollars and they’ll report it as a fact.
Anyway, Craig Rowin is my hero, and now that he doesn’t have a million dollars, I would like to buy him a drink.